Web-to-Print Storefront Features

Aleyant's acclaimed Pressero storefront system has all the capabilities you'd expect from an award-winning, top-rated, web-to-print solution. Sure, we have have a few add-ons for those with extra special requirements. But the majority of print service providers will find that everything they need is already included in one of our hosted, software-as-a-service packages.

Everything Is Included

• Website Flexibility Features
• B2C Search Engine Optimization Features
• Complete Print Sales & Services Features
• Print Personalization Features
• Robust E-Commerce Features
• Extensive Order Management Features
• Distributed Sales Support Features
• Added Services Features
• Enhanced Capabilities & Add-on Features
• Additional Products

Website Flexibility Features

WEBSITE FLEXIBILITY FEATURES
Feature	Standard	Professional	Enterprise
B2B "Corporate" StorefrontsB2B "Corporate" StorefrontsA Business to Business storefront is tailored to the specific needs of a client. It is a members only store and requires the user to login to view the product catalog and special pricing, place orders, etc. Use B2B storefronts to cater to your larger, corporate accounts. The store can have a special URL, use your clients logo and color scheme, have special shipping and payment options, include custom, stock, and inventoried products, and have a tailored order approval process. All Pressero packages support the creation of an unlimited number of B2B storefronts.	Unlimited	Unlimited	Unlimited
B2C "Retail" Storefronts B2C "Retail" Storefronts Business to Consumer storefronts are used to sell print and related items to the general public. Unlike B2B storefronts, no login is required to access retail storefronts. One or more retail storefronts can be created based on the Pressero package selected. Additional retail storefronts can be purchased if more than the limit is needed.	1	2	3
Informational Websites Informational Websites In addition to creating storefronts to sell print products and services, each Pressero package includes support for an informational website (no e-commerce). Like the storefronts, you can create custom pages that have your own look and feel.	1	2	3
Storefront Root Level Domains Storefront Root Level Domains An example of a Root Level Domain would be www.Aleyant.com. Each storefront you create can have it's own unique Root Level Domain hosted by Aleyant, up to the maximum supported by the Pressero package selected. The Root Level Domains can be applied to either Retail or B2B storefronts, or an Informational website, or some combination thereof. Additional Root Level Domain hosting can be purchased if more than the limit is needed.	1	2	3
Storefront Subdomains Storefront Subdomains For a Subdomain, a word or alphanumeric text is added to the front of the Root Level Domain, separated by a dot. An example would be printstore.Aleyant.com. Store has been added to the Aleyant.com Root Level Domain in this example. You can create an unlimited number of subdomain variations for your various storefronts on the fly. A common application for B2B storefronts would be along the lines of CustomerName.YourURL.com, such as AcmeBank.Aleyant.com, BillsAutos.Aleyant.com, Century21.Aleyant.com, etc. Customers could use these to access the B2B storefront you created for them.	Unlimited	Unlimited	Unlimited
Choice of Customizable Storefronts Choice of Customizable Storefronts Included in each Pressero package are a wide variety of webpage layouts that can be used for your storefronts. These ready to use layouts can be extensively customized with you logo, color scheme, images, and content. Knowledge of html or CSS is not required to customize these layout designs.	•	•	•
Switch Site Designs on the Fly Switch Site Designs on the Fly You can quickly and easily select a new webpage layout design at any time, giving the storefront or website a new look and feel as often as you like!	•	•	•
Custom Website Skins Custom Website Skins While most will find our ready to use, customizable webpage layouts ideal for their needs, for those who prefer to use a webpage layout of their own design, we provide a developer's guide and will host the custom skin. A maintenance fee applies to hosting custom skins.	Available	Available	Available
Custom Site Navigation Custom Site Navigation The navigation menus for the ready to use webpage layouts can be easily customized with your color scheme, naming, order of display, internal and exernal links, and more. Navigation menus can be position at top, bottom and sides of the webpage, based on the design selected.	•	•	•
Multiple Navigation Menus Multiple Navigation Menus Each ready to use web page layout can support multiple menus, enabling you to tailor the way your storefront or website works.	•	•	•
Submenu Support Submenu Support In addition to customizing the color, location, linking, and text of the main navigation items, each item can have clickable submenus display when the user hovers over the item.	•	•	•
CMS (Content Management System) CMS (Content Management System) Easily create, add, and edit new webpages for your storefront or website. The Pressero system includes a Content Management System that enables those without html or CSS coding experience to manage the storefront or website.	•	•	•
WYSIWYG Page Editor WYSIWYG Page Editor When adding or editing webpages, a page editor is used in much the same way as using a text beditor like Microsoft Word. This enable those without programming experience to create webpage content that includes, text, images, links, tables, forms, and more.	•	•	•
Full Control of Content Area HTML Full Control of Content Area HTML The html of the storefront or webpage content is easily editable by those who prefer using html to the WYSIWYG editor above.	•	•	•
Automatic Link Generation Automatic Link Generation Links to internal pages are automatically generated when adding them to navigation menus.	•	•	•

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B2C Search Engine Optimization Features

B2C SEARCH ENGINE OPTIMIZATION
Feature	Standard	Professional	Enterprise
SEO Support (Page Title,Page Name, Headings, etc.) SEO Support (Page Title,Page Name, Headings, etc.) Employ the advanced Pressero SEO controls to ensure your web pages are maximized for Search Engine Optimization, including keyword-rich page titles, page names, and headings (h1, h2, h3, etc.)	•	•	•
Metatag Control Metatag Control Although not as important to search ranking as it once was, metatags are still used to help define your site content.	•	•	•
Site-Wide Analytics (Google, Yahoo, Bing) Site-Wide Analytics (Google, Yahoo, Bing) Easily add Google Analytics and the like to your storefronts or website to track visitors, keyword sources, conversion rates, etc.	•	•	•
Landing Pages for Search Ads Landing Pages for Search Ads Maximize the return on your online advertising. Easily and quickly add landing pages for each of your online ads - enabling you to tailor the content to match the ad and increase the retention rate of visitors.	•	•	•
Integrated Social Media (Twitter, RSS, etc.) Integrated Social Media (Twitter, RSS, etc.) Easily add a Twitter or RSS feed to your storefront of website and promote your social media connections!	•	•	•
Friendly, Definable URLs Friendly, Definable URLs Give your products and webpages keyword rich URLs. Instead of being forced to use a generic "AboutUs.html" you could use SEO maximizing keywords such as "About-Acme-Printing-affordable-brochure-printing.html".	•	•	•
Virtual Domain Name Support Virtual Domain Name Support If you have a Root Level Domain under, say, both a .com and a .net, Virtual Domain Support will be of interest. It enables users of either URL to be sent to the same IP address. This in turn supports your ability to have multiple storefronts, each with a different Subdomain.	•	•	•
Canonical URL Designation Canonical URL Designation This helps avoid having your page ranking diluted among multiple URLs. In web search and search engine optimization (SEO), URL canonicalization deals with web content that has more than one possible URL. Having multiple URLs for the same web content can cause a search engine to have trouble determining which URL should be shown in search results. Example: http://www.Aleyant.com http://Aleyant.com http://www.Aleyant.com/ http://www.Aleyant.com/?somethinge=1234 All of these URLs point to the homepage of Aleyant, but a search engine will only consider one of them to be the canonical form of the URL.	•	•	•
RDFa Semantic Tagging RDFa Semantic Tagging RDFa Sematic Tagging is a way to identify specific content on your storefront website. It's used to tell search engines, readers, and other software systems, detailed information about your sites content. "Web 3.0" is an internet full of these "smarter" web sites. Semantic web sites "know" you're talking about a specific print item or service instead of something with a similar name. They know what each page is titled, and who the author is.	•	•	•

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Complete Print Sales & Services Features

COMPLETE PRINT SALES & SERVICES
Feature	Standard	Professional	Enterprise
Sell New & Repeat Orders	•	•	•
Sell Standard Print Items	•	•	•
Sell Custom Print Items	•	•	•
Sell Inventoried Items	•	•	•
Searchable Product Catalog	•	•	•
Transactional Inventory Control	•	•	•
Sell Personalized Items (business cards, etc.) Sell Personalized Items (business cards, etc.) Create templates that customers can use to enter data and images and view an instant proof with the data and images merged into the item. Templates can be for almost any type of print item such as business cards, signs, picture books, letterhead, labels, greeting cards, notepads, canvas prints, etc.	•	•	•
Online Proofing	•	•	•
Integrated File Transfer	•	•	•
Integrated Web-Based FTP	10 Accounts	15 Accounts	25 Accounts
Promotional Discounts Promotional Discounts Easily turn on a promotional discount for a product. Start date, end date, promotion code, and type of discount are all easily controlled by you.	•	•	•
Product Expiration Product Expiration Excellent for products that have a limited time availability. With a simple calendar control you can easily set the start and stop selling dates for a product.	•	•	•
Interactive Form Builder Interactive Form Builder Add extra questions to the order process. Collect information such as the buyer's cost center, how they heard about your storefront, etc. Anything not directly related to the price, quantity, production requirements, or shipping.	•	•	•
Common Asset Area Common Asset Area Used with B2B storefronts to allow users to upload their own assets for use in the store. These are often new versions of a print document and the like.	•	•	•

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Print Personalization Features

PRINT PERSONALIZATION
Feature	Standard	Professional	Enterprise
Create Your Own Customizable Templates Create Your Own Customizable Templates Create templates that customers can use to enter data and images, and view an instant proof with the data and images merged into the item. Templates can be for almost any type of print item such as business cards, signs, picture books, letterhead, labels, greeting cards, notepads, canvas prints, etc. The standard templates are "structured". The user is simply entering data and or selecting images. Text and image areas can't be moved, rotated, or scaled by the user. Font face, font style, font size and font color can be locked or the user can be allowed to use Rich Text to change those attributes.	•	•	•
Interactive Designer Interactive Designer with desktop and iPad support Like the standard templates above, but with the option of a more unstructured layout. More like a simple Photoshop application than an online form. The user can be allowed to selectively change font characteristics. They can also add new text areas, new images, move their position on the template, rotate them, change justification and layering, crop images, and more. The proof itself is the canvas where work is performed.	Add-On	•	•
QR Codes & Barcode Support QR Codes & Barcode Support The template system can also be used to generate a QR Code or Barcode on the template based on data the user enters. QR codes can be used by scanners and smart phones to take the user to a website, webpage, or display text. Applications include business cards, flyers, ads, product lables, etc.	•	•	•
Optimized PDFs & PPML Optimized PDFs & PPML Orders placed using the templates generate a a print-ready production file which is delivered to you in your choice of an optimized PDF or a PPML file format.	•	•	•
Imposition Imposition Orders placed using the templates generate a print-ready production file which is delivered to you imposed 1-up, or multi-up based on your specifications. Crop marks can be included.	•	•	•
Variable Data Merge from Excel Variable Data Merge from Excel Ideal for small mailing campaigns, the template Variable Data Merge Feature can merge the records of an Excel spreadsheet with, say, a postcard template. The Pressero system will show the print buyer a proof of the first 10 pages with the data file records merged automatically. The merged data can be used for addressing, text, and can even drive variable image merging.	•	•	•

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Robust E-Commerce Features

ROBUST E-COMMERCE
Feature	Standard	Professional	Enterprise
e-Commerce Shopping Cart	•	•	•
Save Cart from Session to Session	•	•	•
Interactive Pricing Calculators Interactive Pricing Calculators You can create interactive pricing calculators that storefront visitors use to see instant prices based on selections they make from options you provide such as quantity, stock, ink colors, finishing, turnaround times, etc. This operates more like a back-end estimating system, where changes in the selection affect the end price.	•	•	•
User Specified Grid-Based Pricing User Specified Grid-Based Pricing Instead of the Interactive Pricing above, you can provide simple grid pricing where the storefront visitor sees a set price for a given package/quantity.	•	•	•
Re-Order from History	•	•	•
Pick-Up, Delivery Vehicle, Courier Shipping Pick-Up, Delivery Vehicle, Courier Shipping Each storefront can have its own set of shipping options that may include pick-up, delivery via your vehicle, or shipment by one of the package delivery services. Each option can have a price. You control the shipping options offered as well as their price.	•	•	•
UPS, FedEx, USPS Rate Integration UPS, FedEx, USPS Rate Integration The Pressero storefront system has inegrated real-time shipping rates from UPS, FedEx, and USPS. The prices displayed are after any upcharges you may have specified. Each storefront can have a different set of shipping options and the pricing can be varied as well based on the client.	•	•	•
Split Shipments	•	•	•
Accept MC, Visa, AmEx, Discover, PayPal	•	•	•

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Extensive Order Management Features

EXTENSIVE ORDER MANAGEMENT
Feature	Standard	Professional	Enterprise
Job Ticketing Job Ticketing Every order arrives with a job ticket containing the order information and any files that were attached by the customer or cretaed via the template system. The job tickets can be printed and contain a bar code.	•	•	•
Estimating/Quoting Workflow	•	•	•
Alerts & Notifications Alerts & Notifications At various points in the ordering and fullfillemnt process, automated email alerts can be sent to your shop as well as the customer (and their order approver(s) if applicable). Using your internet connected Mac or PC as a workstation, your shop can also see and manage the arriving orders online.	•	•	•
Multi-Location Management Multi-Location Management The Pressero storefront software can be used with a multi-location print facility operation.	•	•	•
Approval Workflow Approval Workflow The Standard Approval Workflow can be set to require all orders in a B2B storefront to be approved by the buyer's management. The Standard Approval Workflow is either on for all orders or off for all orders. The Custom Approval Workflow can use a wide variety of triggers points for approval, including the purchase amount, the shipping option selected, the product purchased, the category of item purchased, and much more. the Custom Approval Workflow enables a wide variety of situations where one order may need approval while another does not. The Custom Approval Workflow can also have multiple levels of approval, each dependant on the order being approved first by a person at the preceding level.	Standard	Custom	Custom
Barcode Tracking Barcode Tracking Every order that arrives includes a printable job ticket with a bar code. The barcode can be scanned at print production stations to update the order's status online.	•	•	•
Inventory Level Alerts	•	•	•
Invoice Reports	•	•	•
Inventory & Product Usage Reports	•	•	•
MIS Integration MIS Integration The Pressero system can communicate with a wide range of third party MIS systems, including CRC, EFIPaceMIS XML Importer, Presswise, Printer'sPlan, Printer's Software, PrintPoint Leader, and PrintStar. This eliminates the need for production staff to manually re-enter order data into another system.	•	•	•
3rd Party App Integration via cXML and XML Web Services 3rd Party App Integration via cXML and XML Web Services An optional XML API enables the Pressero system to communicate with third party systems, including OnPoint's shipping and reporting system, as well as its Symbio production automation system. This automates many of the steps in the prepress, production, finishing and shipping process for POD jobs.	Available	Available	Available
Data Export vis JDF, Excel, CSV	•	•	•
Content Management	•	•	•
User Management	•	•	•
Outside Vendor Interface Outside Vendor Interface The Pressero System can be used to send select orders to a preferred outside vendor. The transfer can be manual by selection from a list of vendors, or automated based on the product ordered. The outside vendor does not have access to jobs you have not sent to them. The vendor can update the status of the order, enabling your customer to receive a status update. The customer is not aware of the vendor's identity.	•	•	•

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Distributed Sales Support Features

DISTRIBUTED SALES SUPPORT
Feature	Standard	Professional	Enterprise
Outside Broker Interface Outside Broker Interface Captive retail or B2B storefronts can be created for print brokers with their logo, identity, look and feel, etc. All orders are controlled by you, all payments come to you.	•	•	•

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Added Services

ADDED SERVICES
Feature	Standard	Professional	Enterprise
Email & Webmail	10 Accounts	15 Accounts	25 Accounts
Training	2 Hours	4 Hours	6 Hours
Support	•	•	•
Professional Services (Storefront Setup, Pricing Calculator Creation, Custom Banners and Product Images, Template Creation, etc.)	Available	Available	Available
Custom Website Creation	Available	Available	Available
Create Your Own Skins with Access to CSS	Available	Available	Available

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Enhanced Capabilities & Add-on Features

ENHANCED CAPABILITIES & ADD-ONS
Feature	Standard	Professional	Enterprise
Custom Notifications Custom Notifications Email notifications can be customized to better fit the needs of you and your customers.	Add-On	•	•
Custom Approval Workflows Custom Approval Workflows The Custom Approval Workflow can use a wide variety of triggers points for requiring a third party approval, including the purchase amount, the shipping option selected, the product purchased, the category of item purchased, and much more. the Custom Approval Workflow enables a wide variety of situations where one order may need approval while another does not. The Custom Approval Workflow can also have multiple levels of approval, each dependant on the order being approved first by a person at the preceding level.	Add-On	•	•
Catalog Image Pack Catalog Image Pack A ready to use but customizable collection of product illustrations that can be used to represent a wide variety of print items. Use them to populate your storefront's catalog of products.	Add-On	•	•
Interactive Designer Interactive Designer Like the standard personalization template Feature above, but with the option of a more unstructured layout. More like a simple Photoshop application than an online form. The user can be allowed to selectively change font characteristics. They can also add new text areas, new images, move their position on the template, rotate them, change justification and layering, crop images, and more. The proof itself is the canvas where all work is performed. There are no form fields as in the standard version above.	Add-On	•	•
Custom Job Workflows Custom Job Workflows As orders arrive, product and production specific statuses can be used to keep customers updated on their orders. The statuses can be customized by you for the specific equipement, process, or item. Different products, say digital versus sheet fed, or fulfillment versus printing can have different status workflows.	Add-On	•	•

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Additional Products

eDocBuilder Variable Data Application (standalone solution)

PDF Print Driver (file creation and transfer)

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